Google Penguin 4.0 and Search Engine Rankings
Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google’s core ranking algorithm now includes Penguin. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.
With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
Will this then affect SEO specialists and website owners?
There are other indications that your website has been penalized aside from losing traffic significantly. Here are some of these observations.
You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.
Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
Google will not send you any notification regarding the impact of the algorithm. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. It is bad when wrong pages rank in search results. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.
Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.
If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.
Google update is beneficial to users because it can improve their search experience. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.
Penguin 4.0 has many benefits to SEO and here they are.
Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.
While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.
It’s a win-win n game for with the Penguins. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. For searchers, the SERP would be more useful.
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