Methods for a Better Conversion Rate on Your Website
Website clicks may be important however the goal is to have the profit because of customer purchases on your website. To gain profit you must put in a little effort for working on increasing the conversion rate of your website. Which is why Marketing audit is important on your website. Marketing audit is defined as A complete examination of a company’s marketing aspects including the environment, goals, approaches to solving marketing problems and earning marketing opportunities as well as proposing plans that should be acted upon to improve The marketing side of the business.
But of course these are not accomplished if you will first set up a website that is effective.
Let’s get down to the tips in improving your website conversion rate.
Use the F Layout In Designing your Website
It is shown by studies that most Website visitors scan websites in the shape of an f. Use the f pattern in placing your call to action as this will be easily read by your visitors, so place these words on the upper left corner to the upper right corner of the page and ask the page further progresses to the bottom, use fewer words In which most of the call to action words concentrate on the left side of the page because it is already proven that putting words on the right side will not be given much attention. If you want specific words to be noticed right away then it is very effective to put the words in the upper right corner.
Don’t Make your Website Difficult
One thing is common on websites that are difficult to use, people will never stick around and they won’t make purchases. Do a marketing audit first and identify if the website is user friendly. Do a systematic marketing audit on the information of your website like the accessibility of information about the company, product reviews, specificity about the product and services more importantly, the shopping cart should be very easy to use So that the customers will make easy purchases as it is the purpose of the website. Websites with incomplete processes of purchasing is due to tedious signing up process which definitely waste the time of the customers.
Honesty and Openness
Most websites that are successful it’s because of the quality of being honest and trustworthy. Be honest with everything that is going on with your products especially if it’s already out of stock But don’t forget to post the date in which the stock will be available to not lose your customers.