Advertising & Marketing

Content Marketing for Florists

For businesses both large and small, content marketing is a desirable approach. Gone are the days where blocks of text on a website were attractive. Visitors want to learn about the products and services, but they also want to actually see what they could get by spending money at the establishment. With modern tools, flower shop websites have the ability to use content marketing in a beautiful way.

Images

Taking the time to produce stunning images can help a florist to generate more business. Instead of just haphazardly uploading any pictures lying around, florists should use a good camera to take pictures of floral displays in proper lighting. In fact, they may even want to consider hiring a professional photographer for the job. People purchase flowers primarily for their aesthetic beauty. If the images on the website display dull, decaying petals and leaves, visitors are likely to make their purchases elsewhere.

Blogs

Infusing these rich images with intriguing text can also prove useful for florists. For example, most people know that they can purchase flowers for weddings, birthday celebrations, funerals, and other such occasions. However, they may not consider the ways in which they can display flowers in their home on a daily basis. Florists may want to ask repeat customers to create blog content for them, thereby showing that the business cares about the community while also demonstrating a different use for flowers.

Videos

Furthermore, the florist may shoot videos to show how flowers can bring to life different settings. Also, florists could create videos showing customers what to do with their flowers once the event is over. They may demonstrate how to preserve the flowers or how to make potpourri from them. Eventually, floral shops made start offering these services themselves, but they can start with teaching customers how to perform a specific skill.

Florists often have a decent amount of competition because many neighborhoods are home to at least one. Therefore, they need to use the latest SEO strategies to stay far ahead of their competitors. Infusing these techniques for content marketing can help them to do so in an artistic manner.